Digipak Draft

This is the draft for my digipak album that i have designed as a basic guidline to how my digipak will look

Advertisement Draft

This is a draft of the advertisement that i would use to promote the album that i would create

Shooting Schedule

These are the dates that we plan to film our different shots

Talent Release forms

Locations

We found that with this room the colour's were too vibrant and didn't suit the genre that we are performing
We wanted to use this room but we found that there was a limited amount of space and not much in the way of decent lighting.
This Is the room that we decided to use as it had the best amount of space to use and to change the layout of the band. The lighting is very good in this room and it was good to make the artist seem bright.

Annotated lyrics

Email Verifacation

As a group we have established that it is important t make sure that the record company is happy with us using there music so we have decided to ask them if it is ok

Story Boards

Prop List

.This is a list of the props costumes and make up that we will be using on set whilst filming.

Artist imagery

I am aiming to make my artists look like stereotypical rock artist with long hair skinny jeans etc.
They need to have guitars and equipment that looks realistic to that of a professional band. The clothing should be that of dark colours to match the stereotypical listener of the style of music. we will represent them as energetic and powerful to enhance the music they are playing.

Song Choice

Avenged Sevenfold - Almost Easy
Genre - Metal
We have chosen this song because it is different and also there is an oppotunity for a story to be constructed from the lyrics

Technical Tutorials

Whilst working with my tutuors i have seen the advantage in working with a green screen and using programs like photoshop. It is helpful using the green screen as we can setup shots to be somewhere that would be hard to film. It is worth using when someone important is doing something as they can be shown to be in an idealistic area. Photoshop is a valuble thing to use as well as it is easy to design complicated covers. The program is adaptable to different designs which is very useful. After my work i feel that i am more confident in using a greenscreen and the final cut program also i have learnt more things in photoshop which i find is really helpful as i will be using the program to desing my cover of my album

Group Roles

Tom - Actor/ Editing
Hayley - Filming / Directing
Will - Filming / editing

Initial Ideas

Song Choice- Almost easy by Avenged sevenfold

Thoughts
The songs lyrics are about an argument or a break up between a couple, therefore i have planned to work around this. The story shall be about a man that has caused his girlfriend to hate him. we will show the main character as a drunk and a repulsive person. The story will be shown as the main character trying to win back the woman

Audience Research

Record label research

Warner Bros

Established- 1958 with no traceable origins in Berliner Gramophone or Columbia Phonography.

Related companies: Warner Music Group, Atlantic Records, Rhino Entertainment and Independent label group.

Epitaph Records

Established 1993 owned by Bret Gurewitz, Is known for taking on music in the rock genre from soft rock to Heavy metal.

Works in close relation with Adam Dutkiewicz a guitarist from killswitch engage (band) who has been managing and promoting bands for epitaph.

Metalbladerecords

Established 1982 by Brian Slagel who now owns metal blade that is one of the biggest metal scene record labels.

Owns big artists like As i lay dying and Amon Amath

Theory Three (Carol Vernalis)

Carol vernalis made a theory or an observation of music videos in relation to the shots and methods used in Hollywood style films.

She went on to highlight how certain film rules like the 180 degree rule is sometimes ignored in a music video but is always stuck to in a Film.

She showed there is a vast amount of different angles used in a music video when compared to a film as the continuity is not needed in the music video.

Her main point is that Continuity editing rules do not need to be applied when filming a music video.

Theory 2 (Andrew Goodwin)

Andrew Goodwin had 3 main theory's. These fall into three categories which are...

Illustration

Lyrics- the video illustrates the literal meaning of the lyrics

Band Image- Illustrates the artist in the way that the distributor wishes.

Music- adds meaning to the music by showing images in time with the beat of the music.

Dis juncture

Lyrics- Images do not appear to have any relevance to the story being shown.

Music- images are off beat and not in relation to the music

Band Image- is not shown or is shown in a way that they would not look normally

Amplification

Lyrics- a narrative or story is created in accordance to the lyrics

Music- Cuts can be off and on the beat to emphasize a certain point

Band Image- Band can take on a role within the video playing certain characters in the story they are creating

Theory one (bordwell and Thompson)

The first thought was that to make a good music video there should be rhythmic editing, this basically means that the video should be cut to the beat, meaning that shots should change in time with the music.

Spatial editing is something that is thought about which basically means that it is possible to edit without thinking about continuity. An artist can be shown in one place and then a totally different place without the viewer questioning it.

There is also graphic editing which envolves using pictoral elements in mis-en-scene and cinematography, this means using shots that are very illustrated shots.

Temporal editing means that when you are editing without any relation to time for example it could be daytime in one shot and then night in the next.

Rock video (As Blood Runs Black)

This video is a low budget Rock video as there is no story line going along with this video. There are many close ups and medium shots used from a low angle, this is to give the viewer the illusion of seeing them on a stage. This is effective for the viewer as it keeps them aspiring to the musicians due to ther etalent.

The editing similar to that of hey there delilah has been made to make the viewer entertained by splitting up the screen to show a bunch of different shots. It gives more action than there really is.

The setting that has been chosen is very effective as later in the piece there is a lot of lighting effects used making the scene visually interesting, it has a certain appeal nearer the end due to this fact. The performers are dressed in pretty normal clothes and havent seemed to have linked themselves to any stereotype, they do not have long hair and statement making clothing on they all look pretty normal.

The Performance is a bit lacking in certain areas for example the lead guiatarist seems uneasy when headbangin in time with everyone else and doesnt look very easy with the style of movement. Other than that all performance is effective as the performers seem to really get into the music.

Pop Video Analysis

Cinematography

This video doesnt have many complicated shots used, it mostly consists of establishing shots and close ups of differrent areas, for example there is a close up of the singer with a guitar singing towards the camera. There are a few extreme close ups of things that are added into the boxs that the video is split up into.

Mise-en-scene

The people in the video are all dressed in costume of average people living a normal life, this is so that when mixed with the lyrics it is shown as a love story between two normal people. The setting for the video is in a city for the girl who is away from her lover and a plain house for the singer. This is to keep focus on the singer.

Editing

The editing is good as it makes a pretty boring story into an interesting watchable piece by the way of splitting up the shots into 3 seperate boxes with each box showing different things going on. This is effective as it makes the viewer want to watch the piece to see what is going on in the individual boxes. The use of different shots in each box makes it effective as there is more than just the one thing going on in the video making it more interesting.

Performance

As far as performance goes there is not that much going on except for the fact that the guitarist is performing the song that he has made. The woman just does a lot of waiting around and walking. There is one part where the singer sings to the camera as if it is his girlfriend, this is effective as it involves the audience.

CD cover analysis (Horizons-Parkway drive)

The Parkway drive Album cover is in direct relation to the name of the album as it is the picture of a horizon which is the name of the album. The album is very simple when compared to other albums, this is good because there is not much being revealed to the viewer of the album cover meaning that someone will want to find out more about the music. Typical to the Metal genre the artist is not shown this is good because it means the audience will haveto either have to be more inquisitive or go to a gig to see what the artist looks like. The bands name is bigger than that of the album name so that it is obvious which band you are listening to.

CD Cover Analysis (Fortress)

Protest the hero have chosen to go with an abstract artwork that doesnt seem to have much link with there image but as a big link with there music as they are making abstract music. There album cover ahs there name at the bottom and then totally random images to plant a question i the viewers mind. The album artwork is very interesting but very hard to make sense of. This means that the album will generate an interest to people as they will be interested in finding out what the albu is about.

CD Cover analysis (The End of Heartache)

The way that this album cover is set out is typical of a metal style album cover. There is a lighter colour that is being shown coming through the darkness, This is used to portray good and evil which is a very frequent topic throughout metal. The bands name is in capital letters at the top of the page, This is done to make it obvious which band is on the album. In the bottom right hand corner there is the bands album that is in a drastically smaller font than that of the bands name, the writing is put into a pretty font which makes the album name look appealing. The picture that the album is based on relates to the name of the album with the picture of a heart with spikes in it.

Conventions of a Rock Video

-guitarists
-basists
-singer
-action
-small story line
-fast paced editing
-head banging
-lead singer is generally not playing an instrument
-people in the band have rock and roll lifestyle, piercings tattoos etc

My mood board is based on the genre of heavy metal and shows a few of the things that are associated to metal music. I have pictures like that of the download dog which links in with metal through the download festival, i have different instruments to show the element of there being a band behind the music. I also have pictures of a mosh pit and that of a tattooed person to show some of the points that are involved in metal music.

brief

A promotion package for the release of an album, to include a music promo video, together with;

A cover for it's release.

A magazine advertisement.

The people in my group are Will Hayden abd Hayley Cahill

Analysis of a rock video (Bloodmeat - Protest the Hero)

Camera

This video is particularly low budget as it is very easy to create as it is only filmed and played in on location that is not hard to come by. It opens with an establishing shot that shows the artists simply in a warehouse. There is an extensive use of close ups when the guitarists are playing, this is to promote the guitarists as they are playing technical songs designed to entice the audience. Many close ups of each member of the band through fast paced shots when the bands music got faster.

Mis-en-scene

There is a very small amount of props in the the setting except for the instruments used by the band. This is obviously to show off how good the different musicians are at what they do, when they are doing something that is harder or more technical theyare shown to be of high status by the camera with nothing distracting in the background.

Editing

fast paced editting is used when the faster parts of the song come in. This is a good way of making it seem that there is more action going on than there actually is.

analysis of a rock video (Bloodmeat - Protest the Hero)

Analysis of a rock video (Sound of Truth - As I Lay Dying)

camera

The way this video has been filmed it has a very filmic type of setting, with a vast amount of actors used to have a story line shown, As I Lay Dying is only shown on a rooftop. This is designed to give the idea that the song has been made for a film or for a part of a film. The use of close ups of people having angry expressions empowers the feeling behind a lot of metal music. Establishing shots show that this is quite a high budget music video as they have managed to create a futuristic type effect.

Mise-en-scene

There are many props that are used throughout the story line and many for the band. Obviously the band have been filmed in the rain or artificial rain and are scene playing there expensive guitars in the rain show a rock star arrogance that they are rich and have money to spare. The fact that characters have been put at a low status within the video show that they are living under a dictatorship, this is shown purely from the fact that everyone that looks lower class is listening to a broadcast from a more powerful individual. The fact that people are wearing weird uniform that is not present in this day shows that the story line is set in the future. The constant use of rain shows off the darkness that is associated with the metal music. Low key lighting is also used to enforce this.

Performance

The fact that the people acting within the video are all actual actors the story becomes convincing and interesting unlike a lot of music videos that are made. The viewer can feel the sense of an overthrow of power through the story which is extremely effective as again metal music is about being different and not being the same as normal popular music. As i Lay Dying like most metal bands get into the music and start head banging which is something that there listeners would use to express there ways of liking the music. Again like other bands they are using this to appeal to there audience as audience members feel like they want to head bang along with the band.

Editing

There are a lot of parts were editing is used to composite videos into things for example in the picture above the crowd are being shown as if the viewer is looking at them through a raindrop. This is really effective as they are adding things that are keeping the viewer interested. Although this is a high budget film certain ideas like doing this to a shot can help people with low budget ideas to keep there audience interested. The editing has also been put in time with each shot changing on one of the harder played beats on the drums. There are a lot of flashing edits used as well for example there is the use of a flash through the solo behind the guitarist that looks a bit like lightning but has been put in through the use of editing.

low budget video analysis (seville & Devanda Bernheart)

Camera

There are a lot of hand held shots used through out the whole video as they are trying to capture a walk ad a ride through london town as if they were tourists. The camera is used as like a tourist would be using a handheld camera. There are quite a lot of establishing shots that are used to make the viewer aware that they are in London town and to show the area that they are in. There are a few close ups of things that they are doing like for instance there is a close up of the photo that they find at the end of the video.

Mise-en-scene

The song is about being around a town so the choice of London is very good. The fact that the artists are dressed in 1800 type wear makes the viewer think of the time when london was refereed to as a town, this is good for the song. There costume also makes them stand out from the crowd that they are walking through, this is a great way of showing that the artist is different to other artists.

Performance

The whole song is performed as a happy go lucky performance making the viewer feel that they are enjoying themselves. The dancing and happy expressions gives the whole video an upbeat feeling that is good for making the video feel happy. The artists also look at the camera a lot that makes the viewer feel like they are being performed to.

Editing

As this is a low budget video there does not seem to be a vast amount of complicated editing techniques used. There seems to be a lot of jump cuts and a couple of fades, as it is low budget there is nothing two advanced. The only editing that is mostly used is lip syncing the performer to the video.

Seville & Devanda Bernheart

analysis of low budget video (Tunng - Jenny Again)

Camera
This video uses a lot of efective but low budget shots, there are many shots that focus on fields that are in blossom or wood like areas, these scenes are naturally pretty and with large establishing shots they capture this very well. There are also closeup shots that slowly reveal areas that are being filmed releasing a story that has to be thought out by the viewer. The camera shots aid the abstract story line through being of scenes that are hard to identify.

Mise-en-scene
There has been a use of different props in this video in order to get the viewer to start thinking about what is going on. The use of things like a forensic suit and other such things like a red top that the artist is wearing signifies that there could be a murder even though it is never confirmed. The choice of set is good as it draws in the viewer by making the scenes desirable places to be.

performance
The different people involved in the video hold hands and show that they are in a relationship which is a trigger to get the story going and add more questions to the viewers mind. The singer within the video uses his eyes to show pain and sadness which is really good for adding to the story that is going on.

Editting
edditing is not used as extensively as other videos as it is low budget. There use of good shots meant that there was no need for good editting techniques. There are mostly jump cuts used within the video.

Tunng- Jenny so Shy ( low budget video analysis)

scouting for girls analysis

camera

The use of the camera has been well thought out and used with the rule of thirds. There are several shots were there are blured images infront of the camera to the left or right of the frame and the lead singer or one of the other people from the group in the middle of the shot. There is also an exstensive use of close ups of the artists playing there instruments and performing there song. There are a few establishing shots that are also chucked into the music video as they are showing weird things going on.



mise-en-scene

This music video is unlike most other music videos, it has been made after great thought to what will be inside each shot with each shot tellling a small story. For example the opening shot has got a vast amount of blue and yellow props which have nothing to do with the song but make the viewer think. There are also many props to do with being famous for example there are, video's, magazines, stage lights, TV remotes, guitars etc. This has had a lot of thought as they obviously want people to watchh there video and be interested about the storyline that is going on throughout the video.



Performance

Each artist in this videwo are moving along with there music and are moving in time with it mostly when they have there instruments. There are lots of moments when the artists are just moving around and instead of performing there music they are acting out the snall story that is present through-out the video.



Editing

Editing has been used extensivley in this video as there are many pieces were editing is needed to make a scene work. for example there is a piece at trhe end of the video were some one is reaching out of the tv and picking up a picture, this would of had to have been editted exrensively in order for it to work. There are lots of times were the drums, piano and bass guitar close ups are going through a cycle of close up shots, each of these instruments will have been editted in so that it looks exactly in time with the music.

Uk top 40 analysis ( Scouting for girls - famous)

Top 40 analysis, roll deep-good times

camera

There is a vast use of close ups that are used when focusing on females and mainly the main female as the video is trying to show off the lifestyle of a male pop star. There are close ups of the main femal singer giving her the ability to show that she is the singer. The handheld camera with her in the back of the taxi is an extremely low budget idea that has worked really effectively. There is a vast use of high angle and low angle shots that are used to show the girls off by either focusing on there bodys or there faces.

mise-en-scene

The dancers that are involved in this video are all dressed up to show off there femininity, this has been planned by the director as they want to appeal to men as well as women. Women and men will both appeal to the night club scene that has been chosen to set the video. Another reason for this is to appeal to people playing there music at parties as it is being promoted as a party style of music.

Performance

The artists are all moving in time with the song that is being performed, there is not much asked of the artists performance wise as they just need to perform the song. They make up for this by having scenes with everyone dancing around promoting the dance scene that is associated with the song genre. There are shots of some dancers doing more complicated moves that are used to show people getting more into the music.

Editing

There is a vast amount of fast jump cuts used to show how the fast music is triggering energetic movements from the listeners. The use of slow motion impowers this thought by showing more intense dance moves and feminine ladies that are in the club scene that they have created. There are slight flashing scenes used to give the club feel when different shots are being put together.

Top 40 analysis, roll deep-good times

Low budget video ideas in Composure (ABR)

camera use:

There are several low budget ideas in this video as this is a generally low budget video. There is a vast use of handheld shot throughout the entire video, this is used to give the same effect as the music through bouncing around in time with the music and following the artists movements. another low budget concept is that of using low angle shots. This is a basic idea that is used to herald the artist and there work. It could also be possible to argue that they are putting the viewer in a live audiences point of view.

mise-en-scene

The artists within the music video are all dressed in a way that is suited to there audience. The artists appeal to there audience by wearing the same sort of clothing that people listening to them would. They are also given high end instruments to play as it looks professional and makes the band more appealing as having expensive instruments shows viewers that they have fame and money.

Performance

The band have been made to perform along to the music that they are creating, this involves head banging in time with each other, an excessive use of microphone skills such as whipping the lead to make it spiral. Things like this are put in slow motion to show the skill that is involved with it, guitarists are always thrusting there guitars in-front of them to show off the things that they are playing and the drummer has shots that slowly track in while he is involved in drum solos etc.

Editing

There is a vast use of slow motion used within the video that is very easy for a person to create yet gives an effect of great skill when the artist is doing a stage move. The editor has used a lot of this in order to put people in a state of mass appreciation for what the performer is doing. The editor also has edited the story that is going along with the song so that things like punches thrown are in time with the music. This is a simple but very effective thing to do.

August burns Red- Composure