what have you learnt from your audience feedback?

I used facebook and posted up my video to see if people could work out what type of video it was if the video was played with the sound missing about 7 people commented and all believed that it was a rock video. People believed this due to the quick editting an range in shot types. People also picked this up from all the darkened shots that were being used.

Other things make it a lot more obvious like the use of guitars and instruments rather than other instruments associated with other styles.

Through doing this it helped to show me that I was hitting my demographic spot on and that my msic video was almot complete.

What have you learnt from your audience feedback?

When showing friends i found that people had different opinions to how it should be made which helped me realise that not everyone will be 100% happy inside your demographic, on the other hand i was also shown some things that helped me to better my video.

Ideas about how to cure the green line around people when using a green screen and about darkening shots were the main things that people were encouraging me to sort out. With my final draft when i showed people in my target demographic they were very pleased with a lot of the work that had gone into it.

What have you learnt from audience feedback?

When our 1st drafts of our media product and ancillary tasks were complete, we decided it was worth peer evaluating eachothers work to try and highlight which stage we thought eachother are at. I found this very helpful as i didnt pick up on some of things mentioned as when you are working on or editing footage you start to lose your judgment after a long time editing as your eyes grow board of watching the same thing again and again. When a fresh pair of eyes can have a look it showed me how my shots were too bright and needed some darkening and helped inform me of some timing errorswith some of the editting.

Without feedback like this i probably would have never noticed some of the things that were shown to me.

how effective is the combination of your main product and ancilary task?

My media products are very good at staying true to typical metal genre media. There are subtle links between all of the tasks that are usually involved within almost every style of musics media. Within this panel of the digipak there is the same orange guitar that is used in the Malice video, this is only a small thing that links the two pieces of media but it is effective as it gives a more obvious link when looking at the seperate pieces of media.

I believe that this helps to succesfully link the two pieces of media in a really obvious way.

how effective is the combination of the main product and ancillary task

The Combination of all of the tasks works very well. The darkness has been used in all of the tasks and a similar colour scheme has been kept throughout. It is easy to see that the 3 pieces match up and it looks like they are all part of a bands work not individual tasks. We used the same logo that we made in the corner of the two ancillary tasks to show that they are connected.

The music video has the same colours as the digipak and the poster when the greenscreen is being used.

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how did you use media technologies in the construction, research, planning and evaluation stages

Within the planning and construction we had many thoughts about what to do with the green screen. Many ideas where thrown around including one to add a scratchy image to the background

We then used photoshop and final cut together to come up with an animation that is suitable for the genre that this is created for.

How did you use media technologies in the construction and research, planning and evaluation stages?

Within my research and evaluation i have typically used the following programs:

Blogger has been one of my main programs for almost every element of my research and planning as it has been the place that i have published all of my work. I have been able to use this site to write up about my work and share what i have learnt.

You tube has beeen a great help with my research as it has allowed me to watch many different music videos and see what conventions there are. It has been a help to me when looking for tutorials on how to do something in photoshop or final cut which is a great help when wanting to add effects etc. It has also helped me to post things up onto blogger by allowing me to embed clips into my posts. This has therefore allowed me to show snipits of my video in order to emphasize a point that i am making.

How did you use media technologies in the construction and research, planning and evaluation stages?

In the construction side of things the main media products that we used were: final Cut Pro was used in many ways when editing the video. For example the editing window allows me to chop up footage and piece together the video. It also allowed me to add effects to footage for example his ghost effect.

The Tripod and camera

Many of our shots have been taken involving the camera and the tripod. They have played an essential roll in creating our music video. The use of the tripod allows us to capture shots from a steady and still angle. Without the use of this a lot of our footage ideas would not have worked as effectivley. The camera has allowed us to capture our video which is the most essential part when constructing a music video, without footage there would be no video.

Photshop CS5 was used the most within the ancillary task as it was the best for editting pictures.

We were able to add effects that were able to change a picture from this

With a little help from Photoshop

into this

In what ways does your media product use, develop or challenge forms and conventions of real media products

When creating my music video editing in time with the music was essential as stereotypically metal videos are cut on the beat to emphasize the speed of a song. I used this stereotype and developed it when filming and editing the drummer. Taking footage from many different angles allowed me to change between many different shot types when editing. I did this using the blade tool and cutting my footage up in the window below. Using this allowed me to show the drummers fast movements to seem more exciting by speeding up the rate at which the shots change within the music video. It works to capture the audience and allow the viewer to appreciate the drummers skill.

in what ways does your media product use, challenge or develop conventions of a real media product?

When creating our digipak we decided to take some experimental pictures of snow and blood as the contrast between colours would have a effect, we also took some pictures whilst traveling as we thought the speed would be effective as with metal it is fast paced therefore a shot that captures speed I felt suited the genre. We experimented with as many different shots as possible to see what we could do to get the right shot to work in photoshop

We used the two shots described and put them into our digipak as they were themed with the album title in the right way and didnt look out of place on the digipak. The shots are typical for a lot of metal bands as lots of metal CD covers envelop gore and blood into there themes. This usually plays on the fact that a lot of people associate metal music as frightening as the singing style is so intense and different from normal popular music.

In what way does your media product challenge, develop or use conventions of a real media product?

When researching a Typical metal video it has came apparent that the cutting is all tightly closed in with the drummer. Therefore the faster the drummer is playing the faster cuts need to be.

When cutting fast i found that adding more effects to some shots made them stand out. For example one of the drum solos in the intro i added an earthquake effect which is used a lot in a traditional Metal music video. This effect is used to add more power to the way the drummer hits. I have used these ideas and put them directly into my music video therefore trying to appeal to my target demographic. The shot has also been darkened from the original as the lighting was to bright and the shots looked out of place when compared to the other shots in the video.

Ollies drum solo with effects