Wednesday, 7 July 2010

Top 40 analysis, roll deep-good times

camera
There is a vast use of close ups that are used when focusing on females and mainly the main female as the video is trying to show off the lifestyle of a male pop star. There are close ups of the main femal singer giving her the ability to show that she is the singer. The handheld camera with her in the back of the taxi is an extremely low budget idea that has worked really effectively. There is a vast use of high angle and low angle shots that are used to show the girls off by either focusing on there bodys or there faces.
mise-en-scene
The dancers that are involved in this video are all dressed up to show off there femininity, this has been planned by the director as they want to appeal to men as well as women. Women and men will both appeal to the night club scene that has been chosen to set the video. Another reason for this is to appeal to people playing there music at parties as it is being promoted as a party style of music.
Performance
The artists are all moving in time with the song that is being performed, there is not much asked of the artists performance wise as they just need to perform the song. They make up for this by having scenes with everyone dancing around promoting the dance scene that is associated with the song genre. There are shots of some dancers doing more complicated moves that are used to show people getting more into the music.
Editing
There is a vast amount of fast jump cuts used to show how the fast music is triggering energetic movements from the listeners. The use of slow motion impowers this thought by showing more intense dance moves and feminine ladies that are in the club scene that they have created. There are slight flashing scenes used to give the club feel when different shots are being put together.

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